IT’S WEEK TWO OF ContraQuest One project I’m really proud of is Cafe SteepCo ☕ I handled the bran...IT’S WEEK TWO OF ContraQuest One project I’m really proud of is Cafe SteepCo ☕ I handled the bran...
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One project I’m really proud of is Cafe SteepCo ☕
I handled the brand identity from strategy to visuals, making sure everything felt warm, consistent, and intentional.
What I learned:
→ Strong brands are built on clarity, not trends
→ Consistency across touchpoints builds trust
→ Small details make a brand memorable
Tools used:
Figma · Illustrator · Photoshop
How it shaped me:
This project helped me grow as a strategic brand designer, packaging designer and reminded me why I love building brands with meaning.
What I want more of in 2026:
→ Helping brands tell clearer stories and show up with confidence.
→ Helping brands build strong identities and packaging systems designed for long-term impact.
This branding is so warm and inviting! The packaging especially stands out - love the playful illustrations. Your learning about clarity over trends is spot on. What was the most challenging part of the packaging system?
Thanks a lot, I really appreciate that. The main challenge was creating a cohesive system where the illustrations enhanced the brand warmth while still allowing clarity and consistency across different packaging formats.
This branding is absolutely delightful! ☕️ The warm orange color palette perfectly captures that cozy cafe vibe, and the consistency across all touchpoints is spot on. Love how you've created a complete brand experience from strategy to execution. The illustrations are charming...
A little more about the inspiration behind Tindara.
I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.
For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.
For me, these references are what give the project its character and sense of place.
The A mark built on a diagonal grid, with the ramp stepping up on the right, is simple and holds up on the black AdRamp card. My challenge: the palette shows green and salmon swatches next to the black, but every application tile is black, white or grey. If the accent colours...