Social media today feels loud, performative, and 😵💫 mentally exhausting. So I explored what th...Social media today feels loud, performative, and 😵💫 mentally exhausting. So I explored what th...
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Social media today feels loud, performative, and 😵💫 mentally exhausting.
So I explored what the opposite could look like.
I worked on the Concept branding for Synnk 💜 a next-gen social app built for people tired of the noise. Cleaner feeds. Calmer interactions.😄 Zero pressure to perform.
The system focuses on reducing cognitive load while staying playful and human. Less chaos.More clarity. Real connection.
See the full project →
This really resonates. The "zero pressure to perform" angle is refreshing. The visual identity strikes a nice balance between playful and calm. How are you thinking about content discovery without the dopamine-driven algorithms?
The hand-drawn gesture icons paired with that retro diner script give it real personality, feels less like a generic food app and more like something with a point of view.
Fintech for agriculture doesn’t have to look earthy, heavy or industrial.
With Fluna, the goal was to create something more premium, distinctive and forward-looking, while still feeling relevant to the market it serves.
What I value most about this project is its longevity. I created this identity four years ago, and the client is still using the logo and visual system today.
For me, good taste in branding is not about following a visual trend. It’s about making choices that still feel right years later, and building a system strong enough to evolve with the company.
Building Hanif's brand identity packaging, mobile, and apparel, unified by one flower and one flavor story.
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More conversion tests, UI breakdowns, and real builds: x.com/rightnextstep
Great work, Anush! Loving the vibrant color palette and how smoothly the identity scales from packaging to apparel. The packaging designs look clean and high-end.