Every paper tear, subtle texture, and spoken word carries its own quiet weight in this piece on renewal and fresh starts. 🌿✨ #Sounddesign and music for this #handcrafted mixed-media animation with the team at Boncom A huge thank you to Cameron Pinegar and Lindsey Duncan for bringing us into the fold on such an intimate, tactile #project. We shaped an organic #sonic palette around each handcrafted #frame weaving paper #foley, delicate mechanical snaps, and an ambient #musical score that grounds the #collage #motion while giving the spoken message room to breathe. Sound Design & Music: Penrose Audio

Three checks before a reel ships.

Reading time: every line holds long enough to be read, checked frame by frame.

Safe zones: every vertical text clear of the Reels interface.

Loudness: measured on the master: ≈ −15.2 LUFS, true peak −1.8 dBTP.

Clients never see these checks. They feel them.

I’m taking on brand films, launch reels and social motion kits >> send me a message.

"Clients never see these checks. They feel them" is a great line. I mostly do static ads, but I run the same safe zone check for Stories. One idea for a fourth check: a sound-off test. If the message still lands with the volume off, the ad survives the subway. Is -15 LUFS your target for Reels