MANAGING KOLs and CREATORS: I build creator ecosystems around campaign objectives, balancing audience relevance, aesthetic fit, influence and commercial potential. THE CHALLENGE: For Sidik Jari, the campaign needed to create impact beyond the physical fashion show combining high-impact creators with a wider network of fashion and lifestyle voices while staying true to BLZR.ID's visual identity.

MY ROLE: I managed the creator/KOL ecosystem end-to-end from research, shortlisting and outreach to negotiation, briefing, content review, event coordination, reporting and relationship management. Creative direction was developed with and approved by the Creative Director before being translated into creator briefs and outreach. THE MOVE: Rather than treating every KOL the same, I built a tiered creator mix based on what each profile needed to contribute to the campaign. THE RESULT: 30+ KOL & creative partners managed monthly 100 KOLs invited to the Sidik Jari event END-TO-END Research → outreach → negotiation → briefing → content → approval → reporting