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LUNÉA — Skincare Brand Identity & Packaging Design
Description
A complete branding and packaging concept for LUNÉA, a minimalist skincare brand inspired by softness, elegance and natural radiance.The project includes logo design, visual identity, typography, color palette, skincare packaging, social media designs, stationery and product mockups.
Tonal beige-on-beige is the risky part of minimal skincare - it looks great in a mockup but a shelf usually eats that much of the contrast. Did you get to test the lockup on an actual matte print, or is the spec still the reference?
Thanks for the thoughtful feedback! This is currently a conceptual branding project, so I haven’t tested the lockup on an actual matte print yet. I intentionally kept the palette soft and tonal for the minimalist direction, but I agree that real-world contrast would need to be...
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The 2026 edition reflects another chapter in that process — a growing archive of marks shaped by different challenges, industries, concepts, and creative directions. Together, they document an evolving approach to identity design and a continued commitment to creating work with clarity, character, and purpose.
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2026© - Enmanuel Jimenez V. — Jv® Studio. All rights reserved.
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