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Market Entry Strategy — Spanish Premium Food Brand entering Germany
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currently working on a new project, and it reminded me why the strategy phase is probably my favorite part of the whole process.
whether it’s for a website or a full brand identity, i love going beyond the brief and trying to understand the business as deeply as possible.
the client call, the brief, the old website… those are just the starting point.
then comes the fun part: researching, asking questions, digging deeper, understanding how the business works, who they sell to, what they stand for, how they communicate, and why people should choose them.
sometimes, you even discover things the client knows internally but hasn’t fully articulated yet, or things they’re simply not communicating clearly enough.
that’s what i love about strategy: taking all that information, finding the patterns, and bringing clarity and structure to everything.
honestly, this might be my favorite part of the whole process.
How do you usually hand that research back to a client, a straight brief or something more visual like a strategy deck? And do they ever push back when you point out something about their own business they hadn't fully articulated?
Mariana Rocha — Brand Identity
We developed a refined brand identity designed to feel distinctive, credible and memorable — without losing warmth.
The visual system brings together strategy, typography, color and art direction to create a cohesive and contemporary presence across every touchpoint.
For brands looking for more than just a logo: thoughtful identities built to strengthen positioning and support growth.
Available for selected brand identity projects.
Project developed with Nathalia Ultramar
https://www.behance.net/gallery/254710747/Mariana-Rocha
DINK & DRIP - Where the serve meets the sip.
A brand built at the intersection of two rituals, coffee and pickleball, for a generation that treats the court like a social club and coffee like a pre game ritual.
The mark says it all before a single word does. One D becomes a paddle. The other is turned into a cup, topped with a curl of steam. One letter, two rituals, one story, working just as hard on a cap as it does painted across an entire court.
Cobalt, chartreuse, and forest green. An editorial serif paired with a playful icon. And a tagline that does double duty as brand voice: Serve. Sip. Repeat.
From storefront signage to packaging to a literal court branded takeover, this identity was built to move fluidly across every touchpoint without losing itself once.
Full case study coming soon.
