For the “Human by design” @Contra X @Envato challenge, I decided to create a custom logo for a fi...For the “Human by design” @Contra X @Envato challenge, I decided to create a custom logo for a fi...
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For the “Human by design” @Contra X @Envato challenge, I decided to create a custom logo for a fictional pet grooming service named “Style Paws”, then coupled that with short videos that live on social media for advertisement /promotion purpose.
I used the Envato asset library, created a logo in Affinity, and animated the assets using Figma Motion.
A little more about the inspiration behind Tindara.
I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.
For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.
For me, these references are what give the project its character and sense of place.