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“I want a brand design that honors sports captains.”
The goal was to translate leadership, discipline, and legacy into a visual identity that feels strong, respectful, and timeless.
You’ve absolutely nailed the brief. The branding feels incredibly strong and timeless
Thank you very much
color palate is topnotch
Thank you
Love the logomark
Thank you sena
You're welcome
Awesome 👌
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What are we thinking fam, simple logo, or mascotte incorporated?
17 voted
15%
94 voted
85%
111 votes
Closed
Incorporated for sure that's so nice
Client said "can we make it look more modern" on a call yesterday and I just sat there for a second because I never know what to do with that one.
It's not a bad note but not a design note either.. Nobody who says "modern" can tell you what modern actually looks like. I've asked. They point at someone else's site and say "like that" but what they're really saying is "that company looks like they have their stuff together and I want to feel that way too."
I used to just go tweak stuff in Figma when I got this note. Make things cleaner. Whatever I thought modern meant that week. Didn't work. They'd come back and say it still felt off, obviously, because the design wasn't the problem.
Anyway I don't have a clean takeaway here. I think the move is to just stop and ask "what feels off" instead of trying to fix it.
Yes, modern has many shades. It can be micro interactions, minimalist/ maximalist layout, cool gradients, abstract shapes, subtle/heavy contrast.
Sometimes, it can even mean whatever the category leader is doing at the time.
Visual exploration for a new biotechnology brand: ONHUMAN™
It's fantastic to have the freedom to explore different styles to achieve the best possible result for each brand. Every case is different, and we want to emphasize those unique aspects together with our clients.
Nice one @Luis Vask ! Fun visual motif to be able to play with
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