I couldn't stop thinking about a bakery that doesn't exist yet. So I built its wholeI couldn't stop thinking about a bakery that doesn't exist yet. So I built its whole
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I couldn't stop thinking about a bakery that doesn't exist yet.
So I built its whole brand instead. Meet Loaf & Laddu, East Meets Oven. A little French bakery, a little Indian sweet shop, one identity that holds both without either feeling like an afterthought.
This one's a personal project. No client, no brief, just me chasing an idea and taking it as far as I'd take real paid work. Custom wordmark, a bread-and-laddu emblem, and packaging I genuinely want to hold.
The thing I keep relearning: a design is never finished because someone ran out of ideas. It's finished because someone decided to stop. Knowing when to stop is the hardest part.
Next intelligence. A brand you can feel.
Ice blue, deep black and refracted glass bring texture, depth and a sense of touch to an invisible technology. An identity designed to be recognised. And felt.
Brand identity and visual direction for Niwos, a platform that brings AI agents together as a digital workforce.
Five modules. One W. A simple idea at the heart of the identity: working as one.
I’ve really enjoyed working on this project with Muhammed. His trust in my design judgement and openness to new ideas gave me the creative freedom to explore fully.
Here’s hoping this is just the first chapter of an exciting journey with him and his team.
Then: 1 month, 1 template.
Now: 1 week, 15 templates.
Same designer, different workflow.
I wrote up how I built no-code.supply: fifteen website templates, each with its own brand, in HTML and React, and some in Framer too. Claude Code did most of the typing. I did the directing.