The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Shopify Store Revamp for a Fashion Brand
a premium fashion e-commerce concept focused on timeless style, modern elegance, and a seamless online shopping experience.
The goal of this Shopify store revamp is to transform an existing storefront concept into a polished, visually engaging shopping experience that reflects the brand's identity and makes discovering products effortless.
The redesign focuses on clean layouts, refined typography, compelling fashion imagery, intuitive navigation, and a mobile-friendly shopping journey.
The Challenge
Fashion stores need to communicate their identity visually while helping customers browse collections, explore product details, and shop with confidence. A cluttered layout or confusing navigation can make the shopping experience less enjoyable.
My Approach
I developed a design direction centered on luxury minimalism, using warm neutral tones, bold fashion photography, organized product collections, and clear calls to action.
The proposed revamp focuses on improving the storefront structure, strengthening product presentation, simplifying navigation, and creating a consistent experience across desktop and mobile devices.
Key Deliverables
Shopify storefront redesign
Homepage layout and visual improvements
Fashion collection and category organization
Product page layout optimization
Shopify theme customization
Mobile-responsive storefront design
Promotional banners and featured collections
Navigation and user experience improvements
Design Direction
The visual identity combines sophisticated typography, neutral colors, editorial-style fashion imagery, and spacious layouts to create a premium shopping experience.
Project Goal
Create a modern, easy-to-navigate fashion storefront that strengthens brand presentation, makes products easier to discover, and provides a strong foundation for e-commerce growth.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Designed a bold Shopify ecommerce storefront for a streetwear clothing brand focused on oversized hoodies, heavyweight T-shirts, graphic apparel, and motivational fashion. The website features a striking hero banner, promotional announcement bar, product collections, sale pricing, product grids, brand storytelling, featured collections, an FAQ section, and an email signup area.
The goal was to create a modern shopping experience that reflects the brand’s bold identity, showcases its streetwear collections, and makes it easy for customers to discover products, explore different styles, and shop with confidence.
Nice work
Proper Form — Social Media Branding System
A flexible social media system created for Proper Form as part of the wider brand identity.
The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.
Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.
Created by Lepisov Branding in collaboration with Creative Mints.
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity + social system: Lepisov Branding × Creative Mints
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?
Left aligned for me. With that much body copy next to the headline it reads cleaner.