Moving from no-code to code with AI is becoming a trend.
The way people talk about it creates FOMO.
That’s the wrong reason to switch.
We’re moving our website to code too.
That doesn’t mean you should.
Stay on Webflow or Framer if:
· your marketing team edits the site every week
· nobody on the team reads code
· you’d rather pay a subscription than someone’s time
Move to code if:
· you have a design system and a style guide
· someone owns the repo, every single week
· your AI knows that system as well as you do
If nobody owns the system, stay where you are.
Which side is your team on?
"Capturing light, emotion, and the moments you never want to forget." That line set the tone, and the layout follows it.
The hero is one motion-blurred portrait washed in red. The photographer's name runs across the bottom in a condensed white face, so large the screen cuts it off. The photo keeps its soft focus, and the name still reads first.
Thin grid lines split the page into narrow columns, and the small copy sits justified inside them. The loose photo gets a strict structure to lean on.
A single round red button with an arrow sits right on the letters and marks where to go next.
The heavy condensed white FLORENCE over the red portrait is bold, and keeping the same red across phone, laptop and type tile makes the case study read as one system. Did the red come from the photographer's own work, or was it your call?
Video-led hero for me. The big script Presence over the field sells a feeling in one glance, which is what wellness needs. The expanding gallery would work well as the second section.