Created nightlife-focused Instagram caption strategies and promotional content for EY Blue, a Japanese bar concept blending premium cocktails, JDM culture, and immersive branding experiences.

Focused on: • Increasing walk-ins through visual storytelling • Creating bilingual ENG/JP captions • Strengthening brand identity through nightlife aesthetics • Combining automotive culture with hospitality marketing • Developing premium social media positioning for international and local audiences

The campaign emphasized atmosphere, exclusivity, and memorable customer experiences through strategic copywriting and visual direction.