Julian Florez
Hospitality & Lifestyle Copywriter
New to Contra
Julian is ready for their next project!
Digital Brand Funnel Strategy,Developed modern digital funnel and brand communication strategies focused on improving customer engagement, online visibility, and premium brand positioning for hospitality and lifestyle businesses.
Created structured marketing flows combining visual branding, copywriting, customer psychology, and social media storytelling to strengthen audience connection and increase conversion potential.
Focused on:
• Funnel and customer journey strategy
• Brand positioning and communication
• Social media storytelling
• Premium visual direction
• Customer engagement optimization
The project emphasized modern digital branding, emotional marketing, and audience-focused communication tailored for hospitality, nightlife, and lifestyle-oriented businesses.
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6
Bilingual Hospitality Copy (EN/ES/PT/JP)
Created multilingual hospitality copywriting for bars, restaurants, and lifestyle concepts in Japan and international markets, focused on improving communication with both local and global audiences.
Developed customer-facing messaging, promotional copy, menu descriptions, and social media content in English, Spanish, Portuguese, and Japanese while maintaining a premium and culturally natural tone.
Focused on:
• English, Spanish, Portuguese, and Japanese localization
• Hospitality communication
• Premium customer experience messaging
• International audience engagement
• Social media and promotional copywriting
The project emphasized clear communication, cultural adaptation, and modern hospitality branding tailored for Japan’s international nightlife and dining scene.
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9
Atlas Collective — Brand Messaging Developed brand positioning and messaging strategies for Atlas Collective Japan, focusing on hospitality, lifestyle branding, and international audience communication.
Created premium copy direction, visual branding concepts, and modern brand messaging designed to connect Japanese and global audiences through a clean, high-end identity.
Focused on:
• Brand positioning and storytelling
• Premium hospitality branding
• International audience communication
• Social media messaging strategy
• Modern luxury visual direction
The project emphasized clarity, premium aesthetics, and strong emotional branding tailored for modern hospitality and lifestyle businesses.
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13
Created nightlife-focused Instagram caption strategies and promotional content for EY Blue, a Japanese bar concept blending premium cocktails, JDM culture, and immersive branding experiences.
Focused on:
• Increasing walk-ins through visual storytelling
• Creating bilingual ENG/JP captions
• Strengthening brand identity through nightlife aesthetics
• Combining automotive culture with hospitality marketing
• Developing premium social media positioning for international and local audiences
The campaign emphasized atmosphere, exclusivity, and memorable customer experiences through strategic copywriting and visual direction.
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17