Design thinking.

🧠 Empathize: Understand the user's needs, emotions, and challenges through observation and interviews.

🔥 Define ideas: Synthesize research to clearly articulate the core problem you are trying to solve. Brainstorm a wide variety of creative and unconventional solutions without judgment.

👍 Prototype: Build inexpensive, scaled-down versions of the best ideas to investigate their viability.

🚀 Test: Share prototypes with users to gather feedback, learn what works, and refine the solution.

Responsive design and multi-screen, multi-resolution development was consolidated and applied, resulting in the creation of 12 responsive deliverables strategically distributed across different digital channels. The full design cycle was based off of the double diamond framework.

EBAC + Itaú