The typography is doing most of the heavy lifting here. The large type, strong contrast, and simple font choices give the screens a very confident look.
The oversized numbers and headlines create an immediate focal point, while the smaller text is kept simple so it doesn’t compete. The different type sizes create a clear hierarchy, making it easy to understand what to look at first and what to read next.
What makes it work is that the typography isn’t trying too hard. There are no unnecessary font styles or excessive weights — just the right scale, line height, and spacing between elements.
That simplicity is what makes the overall design feel premium, modern, and well considered.
What if a city's landmark became one of its letters?
A typography experiment: 8 city wordmarks where one letter is replaced by the skyline's most iconic shape.
Karachi: Mazar-e-Quaid for the "A"
Islamabad: Faisal Mosque for the "M"
Lahore: Minar-e-Pakistan for the "A"
Paris: Eiffel Tower for the "A"
Dublin: Spire of Dublin for the "I"
Dubai: Burj Khalifa for the "I"
London: London Eye for the "O"
Berlin: Brandenburg Gate for the "N"
The challenge was keeping the lettering light and clean while each landmark still reads as part of the word. Some are drawn in fine line work and others as solid silhouettes, depending on the shape of the building.
Part of the brand presentation for YNO beauty. This collage perfectly mixes their logo, their product mockups, brand image, brand typography, and brand colours.