Playful Dog-Lover Brand Identity for Hospitality and ProductsPlayful Dog-Lover Brand Identity for Hospitality and Products
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Juana Negri
• Oct 13
A brand for dog lovers, designed to grow into a dog hotel, products and experiences. The identity combines a bold logotype with a handwritten touch, a joyful color palette and a cast of hand-drawn dogs. Together they create a warm, playful system that feels like a club you’d want to join, applied across apparel, packaging, posters and social media.
Completed work
Brand DesignCreative DirectionGraphic DesignAdobe IllustratorFigmaProcreate
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