Oddfeather started with a Texas farmer raising incredibly unique chickens and wanting a brand that felt as distinct as the birds themselves. We developed a quirky, memorable name paired with a clean, cheeky identity and hand-painted illustrations of the chickens. It struck the balance between artisan and approachable, giving him a visual story that could stand out at farmers markets, artisan events, and local shops. The brand gave him the personality and polish to build recognition in a category that usually feels generic.