Branding & Packaging design for RFNE. 🧪 A precision metabolic support system engineered for high performers, a silent operating infrastructure designed to stabilize the body’s baseline and unlock elevated performance across training, focus, and recovery. Rooted in the concept of the bridge, the identity carefully balances scientific rigor with quiet luxury, creating a presence that feels both clinical and sophisticated.

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I developed Within Café's refined brand identity and a cohesive packaging system spanning coffee bags, takeaway cups and gelato tubs. Each piece features bespoke hand-drawn illustrations that bring the brand’s “Elevate Within” philosophy to life, capturing calm, connection and everyday ritual. A carefully curated palette of deep greens, warm neutrals and soft pastels creates a premium yet welcoming feel, while consistent typography and layout ensure a seamless, elevated experience full of character across every touchpoint.

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