Retail Wine Promotion Aisle Blade Design

Designed a custom retail aisle blade display for a liquor market to promote a volume-discount wine offer and increase visibility within the wine department.

The objective was to create a sign that shoppers could understand in seconds while maintaining strong brand consistency. The design uses a clear visual hierarchy, high-contrast typography, and wine-themed graphics to draw attention to the promotion and encourage larger basket purchases.

Project Highlights: • Retail promotional signage design • Visual merchandising principles • Brand integration and consistency • Print-ready production file • Customer-focused visual hierarchy • In-store marketing optimization

Challenge: Create a professional, eye-catching display that clearly communicates the promotion while fitting the store’s branding.

Solution: Developed a vertically formatted aisle blade featuring the offer as the primary focal point, supported by strong typography and simple messaging to maximize shopper engagement.

Tools Used: Canva, PDF Export, Retail Merchandising Best Practices

Skills: Retail Merchandising • Visual Merchandising • Retail Marketing • Store Operations • Signage Design • Shopper Marketing • Retail Consulting • Promotional Displays

Outcome: Delivered a print-ready retail display designed to improve promotion visibility and support increased multi-bottle wine purchases.