Contra - A professional network for the jobs and skills of the future

Contra - A professional network for the jobs and skills of the futureCapture Everyday Magic with LALATOWN Animated Illustrations

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Hyung Joo Kim

• May 30

LALATOWN Fried Rice

As the creator and caretaker of LALATOWN, I often turn everyday moments into small illustrated stories.

For this piece, I created an original character and transformed one of my own cooking scenes—making egg fried rice—into a short animated illustration. Rather than creating a traditional recipe video, I wanted to capture the warmth, humor, and comfort of an ordinary moment through storytelling, hand-drawn details, and gentle movement.

This work is part of the LALATOWN universe, where everyday life becomes a story worth remembering.

Illustration Digital illustration CapCut Procreate

Xhesika Gasa

• Jul 28

Hekaya Archive Heritage Fragrance Identity

Hekaya — حكاية — means story. It's born from the sea, the smoke, and the memory of scents passed between generations: a fragrance house that doesn't sell a product so much as keep one.

The identity was built to be remembered rather than consumed. A bilingual wordmark lets Arabic and Latin share a single breath. Illustrated engravings, drawn from courtyard and coast, carry the hand of old print traditions. A palette of indigo and desert light holds the whole system in quiet composure — the tone of something made to last, not to pass with the season.

Across packaging, art direction, and applications, every mark and material was chosen to linger the way a scent does: long after the last drop, the story remains. Told twice. In one voice.

Art Direction Digital illustration Logo Design Adobe Illustrator Adobe Photoshop Procreate

Deborah Ayodele

• Jul 29

This is beautifully crafted. I really like how the identity is rooted in storytelling rather than just aesthetics. Every visual element feels intentional and reinforces the brand narrative