Most websites fail before a single pixel gets designed. They fail in the brief. "Make it modern. Make it clean. Make it feel like... name any competitor" That's not a brief, it's a mood board pretending to be a strategy.. We just shipped a Framer site for an AI company. And we didn't open Framer for 3 weeks, just locked positioning, who's the buyer, what makes them stop scrolling, what objection hits first and what proof kills it. Then we wrote the site before we designed it, because every section needs a job. Built the whole thing in Framer in 10 days because the strategy was already done and there were no debates around copy, structure or style. just implementitaion. Then 2 more days on the final layer with scroll animations, micro interactions, page transitions. That's what turns a good site into one people actually remember. Fastest way to build a website is to not start with the website.

Love the colors 🎨

There's always been a gap between what print designers do and what web designers are allowed to do. It mostly comes down to text. I have been completely obsessed with these beautiful Pretext demos, and have collected some of my favourites.

ICYMI: Pretext is a TypeScript library that measures and lays out text ~500x faster than browser reflow, no DOM involved. For graphic designers it means using text on the web with the same flexibility you get in print.

Have you explored Pretext yet? What are your favourite demos?