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I led a brand refresh for RIC Electronics, a Canadian manufacturer specializing in power and energy solutions.
This wasn’t a total rebrand, it was a refinement. The original logo felt outdated and disconnected from the team, so the goal was to create something that still honoured their roots but reflected who they are now: sharper, stronger, and more aligned.
The result: a cleaner form, refined typography, and a mark with meaning that's built for the people who use it every day!!
Graphic DesignAdobe IllustratorAdobe PhotoshopbrandingBrand DesignshareyourworkAdobe InDesignLogo Designcasestudy
@Georgia Mashford Hmm Very practical and solid but still a refreshing take, great stuff!
@Olayinka Adeyefa thanks!!
@Georgia Mashford Looks really nice 🔥
@Georgia Mashford turned out so clean
@Daniel G Bright thank youu 🙌🏼
@Georgia Mashford Nice work 🔥
@Ahmedsami thankyou!
@Georgia Mashford Clean and confident.
@Chirag Madhu thanks!
@Georgia Mashford great work bro😍
@Majid Ali thanks!
@Georgia Mashford Did you use Adobe Illustrator?
@Georgia Mashford crisp and looks great
@Sri Vatsava thanks!!
@Georgia Mashford que projeto legal
@Georgia Mashford Love how it feels evolved, not reinvented — the kind of refresh that respects legacy but sharpens perception..
@Anush | Ex-Freshworks thankyou!
@Georgia Mashford the minimal globe looks awesome
the business card also looks good with the color
@Devanuj Nath thanks!!
@Georgia Mashford you're welcome
@Georgia Mashford Turned out so gooood 👏
@Georgia Mashford It is very clean! Great design!
@Darko Taleski Darko Taleski Thanks Darko!
The network for creativity
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