I led a brand refresh for RIC Electronics, a Canadian manufacturer specializing in power and energy solutions.

This wasn’t a total rebrand, it was a refinement. The original logo felt outdated and disconnected from the team, so the goal was to create something that still honoured their roots but reflected who they are now: sharper, stronger, and more aligned.

The result: a cleaner form, refined typography, and a mark with meaning that's built for the people who use it every day!!