I recently worked on a premium Scent and Perfume brand.I recently worked on a premium Scent and Perfume brand.
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I recently worked on a premium Scent and Perfume brand.
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Artur's avatar
Leading with the æ ligature is a confident call — it hands you an ownable glyph before anyone has read the name, which is rare in fragrance where everyone defaults to a thin serif. The question I'd have is the bottle: does that wordmark still hold at neck-label width, or did you cut a separate lockup for the pack?
Azeez's avatar
Thanks for this Amazing insights, the ideation of Leading with both ae feels really cool, but the client feels otherwise, and yes there is a seperate lockup for the bottle pack
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