I recently worked on a premium Scent and Perfume brand.I recently worked on a premium Scent and Perfume brand.
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I recently worked on a premium Scent and Perfume brand.
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Artur's avatar
Leading with the æ ligature is a confident call — it hands you an ownable glyph before anyone has read the name, which is rare in fragrance where everyone defaults to a thin serif. The question I'd have is the bottle: does that wordmark still hold at neck-label width, or did you cut a separate lockup for the pack?
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