The “why should I care?” framing is exactly the right antidote to feature tours. Turning real team stories into the connective tissue between the product and its impact makes the homepage feel human, not just informative.
A Sacramento medspa with real credentials, running on a site that asked too much of the person using it. Eight items in the navigation, treatments buried a few clicks down, and booking left to a phone number.
We moved them to Framer — not for the platform, but for what it let us do: rebuild the page structure instead of restyling it.
Eight nav items down to five. A hero that names the treatments and the physician-led care rather than promising an experience. Boulevard integrated as the booking platform, so there's one short, consistent path from landing on a page to holding an appointment. Sacramento named as the service area instead of spreading the menu thin.
The migration itself was the unglamorous half — a from/to redirect table built line by line before cutover so nothing already ranking got lost.
A car rental website shouldn't make people think too much. It should help them find the right car, understand the price, trust the service, and book with confidence.
I designed SENE around exactly that principle.
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