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Why 80% of Director and VP profiles get filtered out in the first 6 seconds—and it is rarely due to a lack of leadership capability.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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What loses you more leads?
A: A slow site on mobile. The main content takes 4+ seconds to show.
B: A confusing hero. Visitors can't tell what you do in five seconds.
Reply A or B.
More builds, more breakdowns, no fluff. Follow for more.
Follow for more videos: instagram.com/sellwrightstudio · youtube.com/@sellwrightstudio · linkedin.com/in/sheryar-shahid
Confusing hero for me too. Speed gets fixed in an afternoon, but a page that does not say what you do and who it is for loses the visitor even when it loads fast. A quick five-second test with a stranger shows it fast.
I removed 2 steps from a café's booking flow. Bookings went up 30%.
No new features. Just three changes:
Cut every step that isn't the booking. Creating an account can wait until after someone has booked.
Show the price from the first screen. A total that only appears at the last step feels like a trick, even when it isn't.
Confirm instantly. A spinner right at the moment someone commits is where doubt creeps in.
The booking didn't need more. It needed fewer reasons to stop.
How many steps does your booking or checkout take right now?
Showing transparent pricing upfront and removing unnecessary steps makes it easier for customers to complete their bookings with confidence.
Title: Why 80% of your new email subscribers never buy or donate
Most brands work so hard on top of funnel traffic. You run ads, post on social media, and get people to sign up for your newsletter.
Then you send them a generic welcome email with a discount code and complete silence for two weeks.
Here is what happens when you do that:
Your subscribers forget who you are within 48 hours
Your open rates drop on every future broadcast
Readers feel like just another metric on your list instead of an insider
A generic confirmation email does not build trust. A strategic 3-part sequence tells your core origin story, sets clear expectations, and guides new subscribers toward their first purchase or donation while their interest is at its peak.
If your welcome flow feels dry or non-existent, I write 3-part custom on boarding sequences that turn cold signups into warm, loyal community members.
Drop a comment or check out my fixed-scope service link on my profile to get your welcome sequence updated this week.
