Mobile Site Speed vs. Confusing Hero: Which Loses More Leads?Mobile Site Speed vs. Confusing Hero: Which Loses More Leads?
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What loses you more leads?
A: A slow site on mobile. The main content takes 4+ seconds to show.
B: A confusing hero. Visitors can't tell what you do in five seconds.
Reply A or B.
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Senad's avatar
I'd say B. A slow site hurts, but a hero that doesn't explain what you do in five seconds loses people even when it loads fast.
Raja's avatar
Same vote here. Speed you can fix in an afternoon, but if the headline doesn't say what you do and who it's for, a fast page just loses people faster.
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