Lead Response Time May Matter More Than Ad OptimizationLead Response Time May Matter More Than Ad Optimization
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Here's something I see again and again: a business gets decent leads from their ads, then complains the ads "don't work." But the real problem? Those leads sit unanswered in an inbox for 6 hours, or a full day. Leads don't die in the ad — they die in the follow-up. A lead contacted within 5 minutes is worth many times more than one chased the next day. Before you tweak targeting or kill a winning ad, check your response time first. Speed to lead beats another creative test every single time.
What's your follow-up time looking like right now — minutes, hours, or days? #MetaAds #DigitalMarketing #Ecommerce
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started