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Barr's Transportation: a quick Framer customization for a luxury black car service.
Their brand, content and client logos, on a fast turnaround.
The brief. Northeast Florida's private ground transportation company, serving Jacksonville since 2011, needed a polished site fast, not a build from scratch.
Three decisions.
1. Customised an existing Framer design to Barr's brand, layout and content.
2. Updated the imagery to...
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A website can look beautiful and still be difficult to use.
That's something I keep in mind when exploring both Shopify store design and Framer website design.
Although the platforms serve different purposes, some design principles apply to both:
→ Clear navigation helps visitors find their way.
→ Strong visual hierarchy makes important information stand out.
→ Thoughtful page structure creates a natural flow.
→ Responsive layouts help the experience work across screen sizes.
→ Clear calls to action help visitors understand what to do next.
The goal isn't simply to make a website look impressive.
It's to make the experience clear, useful, and easy to navigate.
I'm continuing to explore how these principles can be applied across different types of websites and projects.
What matters most to you when visiting a website, its visual design, its usability, or a combination of both?
Well said. Usability first, then visuals. Clear navigation wins me every time. 🙌