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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.
They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent
Such a strong final result!
I engineered an end-to-end performance ad suite combining high-contrast visual storytelling with conversion-focused design layouts:
High-Impact Visual System: Utilized a bold, minimalist black-and-white editorial aesthetic built for maximum scroll-stopping power in mobile feeds.
Trust & Conversion Triggers: Integrated prominent badges ("Dermatologist Tested", "Vegan & Cruelty-Free") and value-led headlines ("Gentle From Day One") to overcome buyer friction.
Frictionless Action Paths: Positioned clear, prominent CTAs ("Shop Baby Care", "Discover The Difference", "Explore Collection") formatted for 9:16 vertical and 4:5 feed viewports.
The Result:
A scalable visual asset library bridging high-end brand identity with measurable direct-to-consumer (DTC) performance marketing.
