Creating a mood is something that I enjoy doing with my projects. In this case, a winter storm outside leads to a warm and inviting kitchen space. This type of imagery and videos can be used for social media to promote a brand or a company that wants to capture the essence of a lifestyle that their audience connects to. So these can live as stills shot from various parts of the space to capture "moments" but it can also be an edited "cinematic style" video that captures a mood or creative direction.