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SMOKE & BUN | Rebranding Fast Food into a Luxury Experience.
Most burger brands look cheap. Red + yellow + cartoon burger logo. We refused to do that.
For SMOKE & BUN, we asked one question: What if Supreme or Aritzia opened a burger shop?
We built the brand around one feeling - The 3 AM craving after a long day, but make it premium.
THE STRATEGY:
We didn't design a food brand. We designed a fashion brand that sells burgers.
No Clip-art Icons: Just a powerful custom wordmark that works embossed on a black box.
No Bright Colors: Deep charcoal, ash, and cream. Like smoke on a white shirt.
No Fake Food Photos: Moody, smoky, real grill shots. You can almost smell it.
The packaging is the hero. Matte black burger box with a subtle hit of the logo. When you hold it, you know it's not McDonald's.
This is how you build a restaurant brand that people post on Instagram without being told to.
Built for founders who want to charge more and be remembered.
Services: Complete Brand Identity, Logo System, Packaging, Merch, Menu & Launch Kit.
DM for full case study - Logo construction, grid, and mockups.
#BurgerBranding #LuxuryFoodBrand #BrandIdentity #PackagingDesign #CafeBranding #ContraDesign
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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