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I've sat across the table from CEOs proud of their EBITDA while their suppliers were 90 days unpaid and their credit lines were maxed out.
EBITDA tells you how the business performs. Cash flow tells you if it survives.
Know the difference before it's too late.
#CashFlow #CFO #CorporateFinance #FinancialPlanning #EBITDA #FractionalCFO #FinanceLeadership
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The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Stop guessing your capital allocation. Secure your high-value profit centers first.
I analyzed £17M+ in UK retail transactions to solve one fundamental business question: Who are our most valuable customers, and exactly how much should we spend to keep them?
Through a custom-engineered RFM model, I bypassed standard relative ranking to find the absolute financial truth: Our top 20% of customers drive 77.2% of total sales.
Key Business Insights:
The 40x Multiplier: A single "Champion" buyer represents £8,767 in Historical CLV, literally 40 times the value of a standard At-Risk customer (£220).
The Profit Leak: I identified over £600K+ in at-risk revenue sitting in the hands of high-value segments that are currently drifting toward churn.
Category Engine: I isolated specific product lines (prefixed '2' and '8') that act as the primary engines for top-line revenue, allowing for more aggressive inventory scaling where it actually matters.
The Actionable Strategy:
I’ve built a defensive roadmap to protect £200K+ in lifetime value by triggering personalized outreach the moment a "Champion" account goes 60 days without a purchase. This is about surgical retention, not broad acquisition.
If you are a store owner or founder managing high transaction volumes, let’s talk about moving your strategy from "guessing" to "data-driven profit protection."
Project link: GitHub Repo
YouTube Video: Watch Here
Designed a scalable fintech architecture for a digital wallet platform handling real-time transactions.
The challenge wasn’t building features —
it was ensuring the system could handle scale, security, and performance from day one.
Key focus areas:
– Real-time transaction processing
– Secure and reliable API flows
– Backend architecture designed for growth
Most fintech platforms don’t break early.
They break when transaction volume increases.
That’s where architecture decisions start to matter.
If you're building or scaling a fintech or payment platform, getting the system structure right early can save major issues later.
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