Branding Tessel’s AI App Builder Through Greek Mythology

Branding Tessel’s AI App Builder Through Greek MythologyBranding Tessel’s AI App Builder Through Greek Mythology

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Roktimm Senapoty

• 6h

Branding an AI app builder with X-rayed Greek myths.

Tessel needed a brand that explains the product without a feature list, so every capability got a myth. Atlas holds your whole product in memory. Argus watches uptime. The Trojan Horse is code review. Apollo is voice. Medusa is visual QA.

Each poster pairs an archival image with a live-UI overlay, so it reads classical and engineered at the same time. Nine posters, one design system, one rule: the metaphor does the explaining.

Full project on my profile.

branding

TRUEFRAME

max

• 5h

argus for uptime is such a smart pick lol

Roktimm Senapoty

• 5h

thanks

Alex Lazar

• Nov 10

A Startup can have a great product and still look like every other competitor.

A great product deserves a brand that stands out.

I build that for AI Startups.

branding brand startup

Emiliya Smuzhanytsia

• Nov 10

The conference badge sells it for me: a brand for an AI startup that already looks good on a lanyard is ready for its first event.

Chirag Singh

pro

• Nov 10

I’ve been building Halevra, a concept brand for a doctor-led longevity and skin clinic in Marylebone. This week was the homepage hero.

Same words, same brand kit, two different layouts.

A puts everything in the centre. The growth rings from the logo run across the whole page, with a few small pieces of the clinic around the headline.

B is quieter. The words sit on the left, one portrait on the right, and a leaf shadow on the wall behind her.

Which one would make you book the consultation?

Web Design Figma landingpagedesign

3 voted

50%

3 voted

50%

6 votes

Closed

Ashar Qasmani

pro

• Nov 11

I would go with B, the editorial split. For a doctor-led clinic the portrait and the calm space around it do a lot of the trust work, and the headline reads clearly without competing with the rings. In A the rings are lovely but they pull the eye away from the message and the...

Antoniel Felainne

pro

• Nov 10

One pixel grid. A whole brand.

For Appy, a London product studio for impact-driven startups, the wordmark, icons, 3D smile and Appy Pixel, its custom typeface, all come from the same grid.

Appy Pixel won Typography at the Online Design Awards.

Type first or symbol first: where do you start a rebrand?

Brand Design Typography Figma