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Going from Seed to enterprise in 3 years is a serious journey. What interests me is how much changes operationally as a business scales. More customers, more data, more moving parts, and suddenly visibility becomes just as important as growth itself. Excited to see what comes from that conversation! 🔥
Two directions for the same brief, and I genuinely cannot pick one.
Sund makes vintage-cut goggles for Burning Man. Sun, sand, dust storms. Two selling points, one screen, no scroll.
A) tells you why they work. Hover either lens, it fills the screen, and the benefit pulls into focus inside the glass.
B) does not say a word. Outside the lens the desert is a blown-out whiteout. Inside the lens it is the sunset you actually paid for. Move your cursor and look around.
Same product, same photograph, same single screen. One explains. One shows.
Project Title: ASAPP CRM — AI-Powered Real Estate Lead Management
Short Description:
A role-based real estate CRM that centralizes lead capture, assignment, follow-ups, communication, reporting, and AI-powered sales workflows.
Project Description:
I led the full-stack development of ASAPP CRM, a real estate sales platform designed to help teams manage leads, communication, follow-ups, and daily operations from one centralized system.
The Challenge
Real estate teams were receiving leads from multiple channels and relying on disconnected tools for assignment, communication, and follow-ups. This made it difficult to track lead activity, maintain accountability, and respond to opportunities on time.
The Solution
I helped create a scalable CRM platform featuring:
• Role-based dashboards for administrators, managers, and agents
• Automatic lead capture from social channels
• Round-robin and manual lead assignment
• Complete activity history when leads are transferred
• SMS, WhatsApp, and email communication from the lead profile
• Follow-up calendar for overdue, upcoming, and completed activities
• Real-time lead pipeline and conversion monitoring
• AI-powered lead scoring and sales forecasting
• Next-best-action recommendations
• AI chatbot for lead qualification
• Context-aware email and SMS drafting
• Mobile access and live lead-count widgets
The Result
ASAPP CRM gave sales teams a clearer view of their pipeline, improved lead ownership, and made follow-ups easier to manage. Its automated follow-up workflow also helped reduce the missed-meeting ratio by 2%.