Project Title: ASAPP CRM — AI-Powered Real Estate Lead Management

Short Description: A role-based real estate CRM that centralizes lead capture, assignment, follow-ups, communication, reporting, and AI-powered sales workflows.

Project Description:

I led the full-stack development of ASAPP CRM, a real estate sales platform designed to help teams manage leads, communication, follow-ups, and daily operations from one centralized system.

The Challenge

Real estate teams were receiving leads from multiple channels and relying on disconnected tools for assignment, communication, and follow-ups. This made it difficult to track lead activity, maintain accountability, and respond to opportunities on time.

The Solution

I helped create a scalable CRM platform featuring:

• Role-based dashboards for administrators, managers, and agents • Automatic lead capture from social channels • Round-robin and manual lead assignment • Complete activity history when leads are transferred • SMS, WhatsApp, and email communication from the lead profile • Follow-up calendar for overdue, upcoming, and completed activities • Real-time lead pipeline and conversion monitoring • AI-powered lead scoring and sales forecasting • Next-best-action recommendations • AI chatbot for lead qualification • Context-aware email and SMS drafting • Mobile access and live lead-count widgets

The Result

ASAPP CRM gave sales teams a clearer view of their pipeline, improved lead ownership, and made follow-ups easier to manage. Its automated follow-up workflow also helped reduce the missed-meeting ratio by 2%.

My Role: Lead Full-Stack Developer

Skills: CRM Development, TypeScript, Node.js, Express.js, MongoDB, REST APIs, RBAC, AI Integration, Workflow Automation