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Brain Scan Widget - Rive component for an AI wellness app tracking brain activity and stress levels. The states are linked to the scan steps on the physical device and track the user's progress in real time.
Part of an AI-native platform in production.
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How do you keep a brand's promise of calm intact once real users start clicking through checkout?
Mudita builds minimalist devices around one idea: technology that harmonizes with your life instead of competing for your attention. The brandbook lays that promise out in detail - tone, restraint, what the brand should never feel like. My job was carrying that same discipline into the product itself.
I worked across the checkout flow, the storefront and category browsing, and the product page above the fold - three surfaces where small frictions had quietly built up against the brand's own case for calm. The brandbook gave the rules. The UI work was making sure those rules survived contact with a real cart and a real user.
For the case study visuals, I used AI for the first time to produce product footage 🤖 - wind moving through a scene, an object drifting in place. Higgsfield was genuinely a good way to learn that workflow fast.
Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.
Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?
The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...
Awesome!
An early taste of Senses, a skincare identity built around the shift from overstimulation to comfort. The system pairs a fluid wordmark with clinical typography and an olive-glass form designed to feel precise, tactile, and quietly luxurious.
For this Hydration Serum study, I placed the same object between two sensory extremes: humid moss and sun-warmed sand. One speaks to replenishment; the other, to the need for it. Which world draws you in?
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both are lovely, but the desert image provides a beautiful contrast!
