DHOOP: Concept Product Ad Campaign for Hunyuan Hy WeekDHOOP: Concept Product Ad Campaign for Hunyuan Hy Week
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ashwini's avatar
ashwini pal
• Oct 2
DHOOP is a concept product and ad set I created for the Commercial track of the GMI Cloud x Tencent Hunyuan Hy Week challenge.
The product: a palm-sized vessel of translucent amber resin on a brushed-brass ring. It stores a day of sunlight and releases it as warm light after dark: a battery you can see.
The brief I set myself: invent a new product, then build the ad creative around it. I wanted a premium look with a quiet, emerging-market story, so I set one shot on a city rooftop at dusk.
The deliverables:
A hero ad with the DHOOP wordmark and the tagline "Keep the day."
A material close-up of the resin and the glow
A dusk lifestyle shot on a rooftop
A short product film ending on the brand card
Process:
All stills were generated with Hy Image 3.5 Preview on GMI Cloud.
I locked the hero first, then used it as a reference image to keep the product identical across the close-up and lifestyle shots.
The product film was animated from the Hy-generated hero frame using Kling- V3-Image-to-Video model.
Kling AIBrand DesignBrand Strategy
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