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CAFFIRA is a product detail page concept designed to remove friction at the most critical point of the shopping journey — the decision to buy.
Instead of spreading information across multiple sections, the experience brings everything into a single, focused view that helps users evaluate and act quickly.
The Problem:
Product pages often lose conversions due to uncertainty — unclear sizing, lack of trust signals, or too many distractions.
Shoppers hesitate when key details aren’t instantly visible or easy to understand.
Design Approach:
This layout prioritizes clarity and decision-making.
Product imagery takes the lead, supported by structured information like pricing, available variations, and real-time signals such as ratings and stock levels. Each element is positioned to answer common user questions without requiring extra steps.
A dual CTA system allows both quick purchases and standard cart flow, adapting to different user intents without adding complexity.
Experience Strategy:
The page is designed around a simple goal:
See → Evaluate → Decide → Purchase
Every component reduces doubt and keeps users moving forward.
Outcome:
A clean, conversion-focused product page that improves purchase confidence by combining essential information, trust signals, and a streamlined path to checkout.
Tools & Process:
Designed in Figma with interaction and motion exploration. Micro-animations and visual polish were refined using Jitter to enhance the overall experience.
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Wow, incredible
great job 👌
Today I help someone with a free audit of their website, then I spent about an hour to fix it and see what I could do with it.
The original website was built in Squarespace and I imported it in Figma. I tried to keep as much of the original website as I could since the core or the design like, typography, colours and images weren't bad.
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Love the fact that you kept most of the website yet transformed it in a way where it became 100x better.
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