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Self-initiated portfolio piece demonstrating A Plus Content design for a supplement brand. Includes a hero banner showcasing two product lines, a lifestyle panel featuring an AI generated composite image, an ingredients highlight panel and a brand promise panel with trust badges. Designed in Canva with warm neutral tones and bold typography consistent with the brand identity.
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Last week, I set myself a challenge:
Could I give a well-known brand a visual refresh in just a week? We live in a world where brands need to move faster than ever before to stay ahead of the competition.
By limiting this project to just a week, I was able to focus on what really matters.
The brand I chose for this challenge was Capacities, a note-taking and personal knowledge management tool, with a similar structure to Notion.
Capacities describes itself as ‘A Studio For Your Mind’ an idea which I decided to lean into whilst designing the identity, utilising grids to make connections between their content.
My primary goal for this project was to redesign their logo into something more scalable, recognisable and flexible across different applications, turning their current circular logo into a more structured and solid symbol.
It turns out that by giving myself just a week to complete this project, I was able to make more decisive design decisions when it came to colours and typography, allowing me to build out a simple but effective system.
Disclaimer: This project was not commissioned by Capacities and is not associated with the real Capacities brand in anyway.
Cool work!
Self-initiated portfolio piece demonstrating a full Amazon listing image set for two supplement products. Includes individual product feature callouts for Collagen Gummies and Turmeric and Ginger Gummies, an ingredient breakdown infographic, a product pairing panel, a full collection panel and a lab tested trust panel. Designed in Canva with consistent warm tones and clean typography throughout.
Logo options (three) with creative direction for an ongoing grocery store branding project 🛒✨
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