B2B Sales Enablement System for Pharma‑Tech SaaS (Fortune 500)
Designed a modular, ROI-led sales enablement system for a pharma‑tech SaaS selling into Fortune 500 manufacturers—turning a complex financial product into a board‑ready narrative that shortens enterprise sales cycles.
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.