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This was another logo contender that I presented to the learning & development brand that I'v been working with. This one was a more traditional option where you can see a book and an arrow representing motion and knowledge. Which one do you prefer? 🤔
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Patch Bakery Brand Identity Design
Patch is a warm, artisanal bakery brand built around one simple feeling: "A little warmth, freshly baked." Every detail is designed to make everyday moments feel special.
I developed Patch's brand identity — including logo, hand-illustrated iconography, typography, and color palette — combining a soft sage color scheme with detailed vintage-style bread illustrations to reflect the brand's handcrafted, cozy character.
The goal was to create a visual identity that feels nostalgic and inviting, communicating warmth and quality in every element — from the custom logotype to the intricate line-art details.
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Ussama Ahmed
Sage instead of the usual warm terracotta/brown is the choice that keeps this from reading as generic rustic-bakery — the hand-drawn bread line art carries the handcrafted feel while the palette stays contemporary.
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