This is a commercial pop song - jingle - I composed, mixed and mastered. I had fun singing the ch...This is a commercial pop song - jingle - I composed, mixed and mastered. I had fun singing the ch...
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For this Christmas campaign concept, I wanted to create something festive, bold and promotional without losing the brand's visual appeal.
My creative thinking
The 50% discount needed to be the first thing people noticed. I used visual hierarchy to give the offer prominence while the Christmas elements helped establish the seasonal mood.
The goal was to balance the festive atmosphere with a clear promotional message.
I would love to hear your thoughts.
Does the design communicate the offer effectively? What would you change?