Precision-built for the Atlantic. I recently wrapped up the visual identity for 64° West, a hydration brand that rejects the "friendly" UI of traditional sports drinks in favor of Industrial Minimalism.
The Trilogy:
Atlantic Blue (The Origin)
Coral Crush (The Peak)
Driftwood Botanical (The Recovery)
This project was about more than just a logo; it was about building a "Monolith Manual" for a brand that feels heavy, stable, and elite.
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.