This project presents a comprehensive brand identity and logo exploration for DBN (Driven By Nutrition). The brand is positioned as a premium, minimal, and scientific player in the high-performance supplement and wellness industry. The visual system bridges scientific credibility with a clean, high-end lifestyle aesthetic.
L'IRON is a brand identity for a modern French waffle house, created for the Designerbriefs weekly challenge (Brief 181). The logo is traced from the plate of a 1920s heart-star waffle iron: five hearts, five letters, L' · I · R · O · N. It works as a hand-stamped seal paired with loose blue marker notes, bringing an old iron craft into a café that feels young, warm and a little cheeky.
Sookk is a fashion accessories company that sells modern socks made with affordable materials. The client came to me needing a logo and a complete brand identity.
Research: I started by studying the brand and looking at what its competitors were doing. My goal was to create something completely different, so Sookk would stand out in a crowded market.
Target audience: Sookk targets budget-conscious shoppers, mostly younger, style-aware consumers such as students and early-career professionals. They want their outfits to look considered without paying premium prices. They value affordability, but they still care about aesthetics. They want to feel they got something stylish, not something cheap.
Moodboard and logo exploration: With this in mind, I created a moodboard that matched the client's needs, and this is where my logo exploration began. I went for a design that is modern, clean, and easy to identify, with colors that appeal to the target audience.
Variations and mockups: Once the logo was approved, I created variations for use across different areas of the brand. I made mockups for sock labels, packaging boxes, the store sign, and other touchpoints. This step shows the client how the brand will look in real-life scenarios.
I built KolaCuts, a premium mobile barber booking platform designed to make booking a grooming appointment simple, fast, and seamless.
The app lets customers explore barber services, view pricing, choose a preferred date and time, enter their location and contact details, review their appointment, and confirm their booking, all without calling or messaging the barber.
I focused on a clean, premium, mobile-first experience that feels like a real product, not just a landing page. The booking flow also includes availability, appointment confirmation, calendar integration, and options to reschedule or cancel.
The goal was to solve a real business problem: reducing booking friction for customers while giving a mobile barber a structured way to manage appointments and deliver a better customer experience.
Built with Lovable, with a focus on responsive design, intuitive UX, and functional booking logic.