Your brand's name is the first thing people judge. Make it count.
I've spent 8 years building brand identities across food, fashion, retail and lifestyle - and the brands that last all have one thing in common. They knew exactly what they were before they launched.
If you're starting something new, relaunching something old, or realising your name just isn't doing the job anymore - this is where we start.
3 name directions. 1 tagline each. A voice that knows who it's talking to.
Loving the focus on bold, non-conforming brand identities. Setting clear boundaries like 'only one spot' is also a great way to drive high-intent inquiries.
Out of the two services you offer, which one do brands usually struggle with more: defining their visual identity or...
FlowDeck Logo Refinement — Which Direction Feels Stronger?
I’m exploring two visual directions for a developer-focused brand identity and would love some design feedback.
Option A: Blue + Black + White
A higher-contrast direction designed to give the identity more flexibility across light and dark interfaces.
Option B: Blue + Black
A more restrained direction with a simpler, more focused color system.
I’m evaluating both based on visual balance, versatility, scalability, typography, and how well the identity could work across a developer product and its marketing materials.
Which direction would you choose — A or B?
I’d especially appreciate feedback from designers on the color system, logo balance, and overall brand feel.