Cif “Clean My Name”: Award-Winning Hybrid AI CommercialCif “Clean My Name”: Award-Winning Hybrid AI Commercial
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Cif | Clean My Name
An award-winning hybrid commercial blending live-action filmmaking with AI-generated imagery. I directed the live-action production, created the AI-powered product demonstration visuals, and edited the final film, seamlessly integrating both techniques into a cohesive cinematic narrative.
The campaign received four Lions at Cannes Lions 2026: one Gold, one Silver, and two Bronze, recognizing its creative excellence and innovative approach to filmmaking.
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