This product ad showcases my ability to create clean, eye catching visuals for food and brand marketing. Featuring Lay's chips, the design uses a warm red gradient to enhance the flavor theme and keep the product as the main focus.
The floating chips add movement and depth, while bold typography highlights the message clearly. The layout is simple, professional, and designed to grab attention for social media or promotional use.
This piece reflects my ability to create highquality, engaging ads that help brands showcase their products effectively.
Direct Address makes thought leadership video for B2B companies. Their whole argument is that your best marketing asset is the person who founded the thing, and most companies bury them behind a brand voice.
So the mark is a spotlight. Not a camera, not a play button — those describe the equipment. A spotlight describes the effect: you point it at one person and everyone looks.
Two cones meeting at a point, one half carrying a full-spectrum gradient, one solid. Color system named after directors, because the product is direction rather than footage. Then the landing page carrying all of it.
The line about the mark being a spotlight instead of a camera reframes the whole pitch. Do most founders resist being on camera at first, or does that argument get them comfortable fast?