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Motion Design Animation for a Fintech Brand.
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Does a fintech brand actually need to look like fintech?
We don’t think it does.
For KRON, we wanted to move away from the visual language you’d normally associate with finance.
No banking blue.
No obvious financial symbols.
No trying to scream “AI.”
Instead, we started with one idea:
What if wealth had depth?
That led us toward a much more spatial identity built around form, movement, architecture, and dimension.
Even the K started becoming less of a letter and more of a structure we could build around.
Still exploring how far this system can go.
Would you know this was a fintech brand without being told?
And more importantly, does it need to?
Honestly this branding kit feels luxury specially with high contrast and soft colors good job 🎉🎉❤️❤️
This is fire! The "INTELLIGENT SPENDING" typography with the coin animation is super clean. Love the Jitter work - did you do the pin animation in Jitter too?
Exploring product functionality through light, atmosphere, and movement.
This 3D conceptual product animation combines detailed modeling, fluid camera work, realistic mist simulations, and an exploded view to present the design concept and its filtration system in a clear yet cinematic way.
Blender was used for the 3D modeling, animation, and simulations, with After Effects for compositing, UI animation, and motion tracking. Final editing and sound design were completed in Premiere Pro.
Tools: Blender (Cycles), After Effects, Premiere Pro AI: AI-assisted lifestyle visuals and sound generation
This is amazing, especially the exploded view