The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Elevating Skincare Packaging: The PureSkin LUMERAX Glow Serum
Designing for the skincare industry requires a delicate balance between clinical trust and premium luxury. For the PureSkin LUMERAX Glow Serum, the objective was to create a visual identity that radiates elegance while maintaining clear, regulatory-compliant communication of its active ingredients (Vitamin C 15% + Ferulic Acid).
To achieve this, I focused on a clean, minimalist typography system paired with striking metallic gold accents and a sleek glass aesthetic. The golden elements not only visually represent the "Glow" aspect of the serum but instantly elevate the product's perceived value for the premium e-commerce market.
One of the most crucial steps in my design process is creating photorealistic 3D product visualizations. As you can see in this render, testing how light interacts with the metallic dropper, gold foil details, and the environment allows the brand to perfect their digital presence long before the physical manufacturing begins.
What are your thoughts on using minimalist design and metallic accents for beauty products? Let me know in the comments! 👇
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Most creative brands try to say everything at once.
More colour.
More shapes.
More visual noise.
But for this identity exploration, the idea was simpler:
Make creativity feel meaningful.
Introducing we/make, a bold, human-centred visual identity built around collaboration, growth, and purposeful making.
The mark is designed as a flexible expression of “we” and “make” coming together.
It represents:
• Ideas turning into action
• People creating together
• Growth through meaningful work
• A creative process that stays clear, warm, and confident
The visual system pairs a deep navy foundation with a fresh green accent, bringing together trust, focus, energy, and optimism.
Rounded typography and soft graphic elements keep the brand approachable, while the structured layouts give it a modern, professional feel.
From stationery and meeting-room signage to campaigns, billboards, and event spaces, the identity is built to work wherever creativity needs to show up.
Creative thinking. Meaningful making.
Would love to hear your thoughts on the visual direction.
What stands out to you first, the logo, colour palette, or overall brand feel?
#BrandIdentity #BrandDesign #CreativeDirection #VisualIdentity #GraphicDesign #LogoDesign
Great work it feels really minimalistic and professional great job ❤️❤️🔥🔥
ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.
Can't stop looking at this! 😍