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Coco Lab - Shopify Ecommerce Growth & Facebook Ads Strategy
Coco Lab is a health-focused ecommerce brand that needed a more structured approach to reaching potential customers and improving their digital marketing performance.
I helped develop a Facebook advertising strategy focused on audience targeting, campaign organization, and customer acquisition.
What I worked on:
• Facebook Ads campaign structure
• Audience research and targeting strategy
• Customer acquisition funnel planning
• Ad optimization recommendations
• Performance tracking and growth insights
Growth Focus:
The strategy was built around reaching health-conscious customers, improving campaign organization, and creating a clearer path from ad discovery to product purchase.
Performance Tracking:
Used Shopify analytics and sales data to monitor ecommerce performance, identify growth opportunities, and make informed marketing decisions.
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